Believe it or not, branding is the engine that propels a business forward. Branding is the manifestation of the Vision, reinforcing itself in every facet of the business. Marketing provides a constant reminder of the brand, for every audience segment both inside and outside the business entity. But the brand is what permeates throughout, from top to bottom, middle out, toward partners, employees, customers, the surrounding community, and the media -- with words, visuals, actions, and inactions.
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